Tell Us About Your Audience

1. Who is your typical customer by age?

2. Does age matter for your business? Pro tip: Think about who walks through your door or calls you most often.

3. Where are your customers located?

Same neighborhood (within 2-3 miles)

Same city/town

Surrounding suburbs (within 10-15 miles)

County-wide

Regional (30+ miles)

Tourists/visitors

Online customers (can be anywhere)

4. What specific areas do you want to reach? List neighborhoods, zip codes, or towns:

5. Do your customers:

6. What's your customers' typical budget/spending level?

7. What's your average transaction or service cost? Pro tip: Are your customers stretching their budget or is this an easy purchase for them?

8. Who primarily makes the buying decision?

9. Who actually uses your product/service?

10. What's your typical customer's family situation?

Young singles/couples (no kids)

Young families (kids under 10)

Families with teens

Empty nesters

Retirees

Mix of situations

11. How does family affect their needs?

12. What do most of your customers do for work?

Office/professional jobs

Healthcare workers

Teachers

Retail/service workers

Work from home

Business owners

Retired

Mix of everything

13. When are they available to shop/visit/contact you?

Weekday mornings

Weekday afternoons

Evenings after work

Weekends only

Flexible/anytime

Varies

15. How comfortable are your customers with technology?

Very tech-savvy (use apps for everything)

Moderately comfortable (smartphone basics)

Prefer phone calls over texts/emails

Need simple, easy-to-use options

Mix of tech levels

16. How do they currently find or contact you?

Google search on phone

Facebook/Instagram

Drive by and see your location

Word-of-mouth referrals

Yelp or review sites

Phone book/local directories

Direct mail/flyers

17. What's your local area like?

18. What's the vibe of your community?

19. Are there seasonal changes in your customers?

20. Who else do your customers consider?

21. Why do customers choose you instead?

Local/convenient location

Personal service

Better quality

Better prices

Unique offerings

Trust/relationship

Other

22. What do you want your typical customer to do on your website?

Find your hours and location

Call or text you

Book an appointment

See your work/menu/products

Get directions

Check prices

Read reviews

Learn about you

Buy online

Request a quote

23. What questions do customers always ask you? (These should be easy to find on your website!)

Tell Us About Your Audience

Core Demographics

Age

Location

Income Level

Gender

Lifestyle & Situation

Family Status

Work & Schedule

Tech Comfort Level

Local Market Insights

Competition Check

Website Goals Based on Your Customers